“I am my brand” is the mantra of the Student Branding Society, a group of nearly 400 on-campus and online students who work together to create powerful personal brands for themselves. This is done through discovering career goals, determining how they want to be perceived in the professional world, and creating appropriate social media profiles and websites that reflect these career goals.
“Through interaction with faculty and other group members, the Student Branding Society helps students understand that everything they do – particularly in the online world – affects how potential employers and clients perceive them,” says Diane Diaz, the club’s Faculty Advisor and an Internet Marketing Course Director.
The club, which meets once a month via the online Wimba platform, has developed a self-branding process known as S.W.A.G.: self-discovery, work, announce, and guard. The society communicates heavily via its Facebook group, where the S.W.A.G. documents live and club members from across all degree programs use the page as a forum for networking. And every once in a while, guest speakers with expertise in branding lead lectures for members via Wimba.
If you’re interested in joining the Student Branding Society, you just have to request to join the club’s Facebook group.