Academics who are experts in their fields are increasingly turning to social media to share their knowledge and connect to peers. Full Sail University has many faculty members with extensive experience teaching techniques in social media, marketing, branding, blogging, and public relations.
Recently, Social Media Marketing Magazine named six of Full Sail’s instructors to their list of Top Marketing Professors on Twitter.
They are: Kerry Gorgone, Rob Croll, Kenneth Cossin, Timi Cornell, and Diane Diaz – all of whom work within Full Sail’s Internet Marketing Master of Science and Internet Marketing Bachelor of Science degree programs – and Elizabeth Neff, a Course Director for the Music Business Bachelor of Science degree program.
According to Social Media Marketing writer Kent Huffman, the magazine selects and ranks the professors based on their ability to provide useful content, consistently engage with followers, and demonstrate social media best practices.
The list is regularly updated, and Full Sail faculty members have consistently been named to the list over the last few years.
“A lot of people actually look to the list now for experts in the field of marketing,” says Course Director Kenneth Cossin.
Course Director Kerry Gorgone says it is always an honor to be included.
“From the beginning, Full Sail has had a great presence on the list with quite a few of our instructors making the cut. No other university has had as many top professors on Twitter as Full Sail,” says Gorgone.
Elizabeth Neff, the only Course Director named to the list who teaches in the Music Business program, found out this week she was also named one of the top 100 PR pros who dominate social media, by Sparkah Business Consulting.
So what are the secrets to success when it comes to a Twitter feed?
“A great Twitter feed has consistent, high quality content that is quickly and easily used by one’s followers,” says Cossin, who wrote a blog post on ‘3 Quick Tips on Writing a Readable Tweet.’
Cossin said the main objective of his Tweets is to clearly deliver up-to-date content on trends and news in the world of marketing. “They range from business strategy and tips to industry news and important marketing information,” says Cossin. “My followers can quickly get a day’s research from just a few tweets!”
Gorgone, who put together her own list of her favorite Twitter feeds, said she shares articles and links of interest to her network, responds to @ mentions, and tweets content that she produces from her site and other people’s sites – but avoids making it ‘all about her.’
“Too much self promotion makes for a boring Twitter feed,” says Gorgone. “The best Twitter feeds are human, meaning that I know who’s on the other end and I trust them. I like a mix of high quality industry content and off-topic posts that reveal the tweeter’s personality.”