In FSBlog’s Just Launched feature, we talk to brand new Full Sail graduates, right out the door from graduation, about what’s next for them as they head out into the workforce. This month’s Just Launched graduate is Crysta Timmerman.
Name: Crysta Timmerman
Degree Program: Entertainment Business Master’s
Graduation Date: September 6, 2013
First Job: On Monday [yesterday], I’ll start as a Marketing Coordinator for WWE’s NXT franchise. The position is a 6-9 month paid internship through WWE, with an opportunity for potential employment after. I’ll be managing all of the marketing materials for the NXT live events here in Florida and working with Full Sail’s student initiative that helps promote the NXT events on campus. My job is to help get people to NXT events, whether that be through buying media, launching digital ad campaigns, or using a simple grassroots approach.
How You Got Your Foot in the Door: Since April 2013, I’ve been a part of the NXT student initiative on campus. I was the Social Media Manager for the NXT site. For this job, a lot had to do with timing and as graduation approached, there was an open position and I was qualified to apply for it. WWE was comfortable with me because I know the brand and how the events work. I went through the entire application process and had two phone interviews before I was hired.
Before Graduation: Before completing the Entertainment Business Master’s program, I was an Entertainment Business Bachelor’s student, and I’ve had plenty of internships over the years. I was a social media manager for a web series called “Fireball Run” and I interned for the American Advertising Federation’s Orlando chapter and a company called Push Button Productions. During my first eight months at Full Sail, it was difficult to juggle everything, but after doing it for 8-10 months, you get used to the schedule. I highly encourage every opportunity to take an internship, even if it’s not what you think you’re going to do. I had this idea that I was going to be an artist manger, but I went from producing radio spots to copywriting to now, sports entertainment.
Down the Road: My goal is just to survive. I know that sounds really weird, but I just turned 21 a year ago … I’ve never not been in school. It’s going to be a weird transition, leaving the school setting and immediately starting in a managerial role. So my goal is to do that, and be able to continue to work for WWE after the internship ends.
Long-Term Goal: I want to work in digital media for television. I really like that everything is so integrated with technology and so social and global, especially with the rise of second and third-screen experiences. I’d love to somehow contribute to that movement, whether I’m working in social media or digital media. I know that’s what I want to get into.