This month, two 2014 Sports Marketing & Media grads put their skills to work as media center volunteers in support of the PGA Tour’s Hero World Challenge hosted by Tiger Woods. Dennis Laffrey and Horacio Feraud were part of a group selected by Sports Business Models Course Director George McNeilly, whose firm, McNeilly Communications, provided logistical and operational support for the tournament. A handful of current students also served as volunteers for the event, which took place the first week of December at the Isleworth Golf and County Club in Windermere, Florida. Lauren Patton, Carl Walker, Orlando Vasquez, Franklin Osorio, and James Cleary are all currently enrolled in the Sports Marketing & Media bachelor’s program.
George was happy to provide members of the Full Sail community with the opportunity. “Our students [and recent grads] are learning the very skill sets they will need to succeed in the business,” he says. “It’s been a pleasure to see them perform so well and thrive on deadline in a highly professional atmosphere.”
Along with the other volunteers, Dennis and Horacio helped out with the media credentialing process and the event help desk, assisted with player news conferences, and workedwith the media to gather coverage of the event.
“It really does take a village to ensure that our operations in the media center run smoothly and efficiently,” says Emily Taylor, Vice President of Communications for the Tiger Woods Foundation. “Our volunteer are critical to assisting us throughout the tournament, and we are thrilled to give them the hands-on experience.”