The South by Southwest (SXSW) festival hits Austin, TX each spring, offering a blend of film, music, and interactive media events that cater to both the public and industry insiders. The music portion of the 2013 festival is in full swing this week, and among the labels showcasing their roster of artists is Man Bites Dog Records, a Virginia-based production company co-owned by Recording Arts graduate Dustin “Kount Fif” Burdette.
Dustin joined the label in 2005 alongside original founder RML, and has mixed and produced many of their top artists, including Copywrite and Roc Marciano, both of which will be performing at the SXSW event. The showcase starts tonight at 8 p.m. at The Jr, and we caught up with Dustin shortly before heading to Texas to learn more about their plans.
Full Sail: This is your first SXSW, what can people look forward to at the Man Bites Dog showcase?
Dustin Burdette: Roc Marciano will be headlining our event, then we’ll also have people like Eddie B and Harry Fraud, DJ Notion, Copyright, and others. It’s definitely going to be an exciting night to come check out. This is one of the best things we could have going for us as a label, just getting out to this kind of event to brand our name and get our artists more exposure.
FS: Are you doing anything else to promote yourselves while you’re there?
DB: We’re going in with tons of merch and swag. Something really different is that we’ve put several albums that we’re getting ready to release on cassette tape to pass out as free promotion. The tape will have QR codes on them as well so you can download the music if you don’t have a tape player. It’s more of a nostalgia kind of thing, and a great marketing tool.
FS: What else is coming up for the label this year?
DB: We just got our new office and studio in December, and are now open to the public for mixing and recording. We also have a lot of big records coming out this year – a Roc Marciano producer record, an Eddie B and Harry Fraud album, and a Wais P album. We also do music videos as well, so I’m looking forward to expanding that, then we’ve also been getting involved with sponsoring a lot of local events. It’s a good time for us, there’s a lot of opportunities around and I think this is going to be a really big year.