From film and television to video games and websites, good storytelling remains a key component in drawing audiences in and keeping them entertained and engaged. Of course, the interconnectivity of all forms of media has created some awesome opportunities (and unique challenges) for content creators across the board.
Digital creative Daniel Lorenzetti (who is presenting a Transmedia Storytelling Seminar in FS3F-112 from 10:30 a.m. to 12:30 p.m. on Wednesday, Nov. 16) has had a successful track record in creative accomplishment throughout the entertainment industry. An award-winning documentary photographer (The Birth of Coffee, Random House) and writer (The Mercuri Cycle story franchise), Lorenzetti has a wide variety of professional and academic credentials. He has navigated many creative careers, such as owning an advertising agency, serving as executive editor of a magazine, working for public television as an investigative reporter, and serving as a White House staff intern.
During his presentation, Lorenzetti (who has also presented at 2010 and 2011 SXSW Interactive/Film and Warner Bros Studios) will talk to students about using multiple media outlets concurrently, with each element enhancing and advancing the narrative. So come join us for an overview of some prominent and successful Transmedia initiatives that have made their way into mainstream entertainment and commerce.