Tiffany Welsh has been around music her entire life – “I come from a family of musicians; it’s in my blood,” she says – and that fact, combined with an entrepreneurial spirit ingrained in her by her parents, meant that when Tiffany graduated from Full Sail’s Music Business degree program, she wasted no time getting to work.
“When I came across Full Sail University, I felt the connection right away and knew that this was the degree for me,” she says. “My brother is a music artist, and goes by the name Keize. He knew that he would need a good manager to represent him and help further his music career. So who better to represent him than his own sister? I knew that once I received this we would have everything we need to succeed.”
After graduating in August 2013, Tiffany dove headlong into the task of being her brother’s manager. “I have utilized everything I have learned in school from creating a press kit for a client to managing their entire career,” says Tiffany, who named her company Montoya Management.
Tiffany’s day usually consists of widening her network in the music industry, typing up contracts, getting sponsors, and making phone calls to promoters, venues, and radio stations.
“My goal by the end of a workweek is to gain another contact, book another show and get placement within the media for my artist. My main objective is to get my artist heard and recognized by a major record label in hopes of being offered a recording contract.”
She’s also utilizing multiple social media sites, such as Twitter, Facebook, LinkedIn, and Instagram, in order to stay connected to fans and other industry professionals.
Her efforts are paying off. “I have a lot of major events coming up this year. Keize has opened for 2 Chainz, T-Pain, E40, August Alsina, Juicy J, TeeFlii, Dourrough, Ty Dolla Sign, and will be opening for Kirko Bangz in April,” she says. “My goals for him is to reach more radio play across the globe, and more live performances. We also have a clothing line in the works named after the record label. So be looking out for Ethereal Entertainment brand shirts,” she says.
“I love that I can work within the music industry but more on the business side of it. But the best part of my career is that I get to work alongside my brother and help to build his music career.”