Students Produce Content For the American Athletic Conference and the Central Florida Sports Commission

On October 27, eleven Full Sail students attended the American Athletic Conference’s media day for men’s basketball, where they collaborated to produce content that will be used to promote the AAC Conference Tournament early next year. Students from Full Sail’s student production agency, Spark, filmed the event, while delegates from the Sports Marketing & Media program’s “Introduction to Video” class assisted and took still photos. Over the course of this month, they’ll edit the raw video footage into short promotional spots as part of their coursework.

The promos will run through the Central Florida Sports Commission, and will air locally. As luck would have it, the chance to produce content for the AAC fell on the Sports Marketing & Media students’ first day of class. Rather than pass up the opportunity to to lack of experience, Course Director Justin Mack decided to tailor the curriculum around the project, offering his students practical experience outside of the traditional classroom model.

“This project is unique to this particular month just because of the nature of the event,” said Justin. “I don’t normally teach the software I’m going to teach this month, but it’s going to be best suited for our needs. The students are going to get a little more in depth with editing, creating a sizzle type promo piece with a few more graphics than they’ve probably seen before, and maybe some sound effects, in order to get the message across quickly.”

Sports Marketing & Media student Tyler Jacob said he found a lot of value in the experience, despite it being an unorthodox start to the course.

“This [experience] set a new precedent for the first day of class. The AAC media day was the first fully immersive sports event that my class and I had the opportunity to attend. We had the opportunity to interview the 2014 NCAA Basketball National Championship coach Kevin Ollie (UCONN) and NBA Hall of Fame coach Larry Brown (SMU) and many more AAC Basketball coaches.  My time at the event was so surreal and it felt like it went by in the blink of an eye.  I look forward to getting to participate in future events like this, maybe even as a career.”

The American Athletic Conference is a Division I athletic conference composed of 11 member universities and four associate member universities. The organization seeks promote member excellence in the larger context of the National Collegiate Athletic Association (NCAA).

You can check out a few photos from the event below.




2 thoughts on “Students Produce Content For the American Athletic Conference and the Central Florida Sports Commission

  1. Boowon An says:

    Full sail provides a lot of opportunity for experience to students. I like play basketball and watching too so I interested this project. I learn about produce content like sports marketing.

  2. Jhon says:

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