While the masses get up in arms about changes to Netflix and worry over how their at-home streaming movie experience may be altered, Central Florida cinephiles, film students, and casual movie-goers will continue to go to Enzian Theater. For more than 30 years, the non-for-profit organization has been the go-to spot for first-run independent features and special events such as the Florida Film Festival.
Students in the Entertainment Business Bachelor’s degree program’s Introduction to Marketing course recently got a chance to learn more about Enzian during a presentation by Marketing and PR Manager Jordana Meade. Throughout her lecture, Meade spoke to students about the history and mission of Enzian, and explained how the organization has managed to grow a loyal audience through creative event coordination and unique marketing tactics. Students were also able to learn about the potential internship opportunities available at Enzian.
As part of the class, Meade also highlighted five upcoming films that Enzian will soon screen. Students were then divided into groups to come up with their own plans on how they would market the films to the public.
Students in the Introduction to Marketing course work to develop an understanding of analytical tools and strategic analysis of the entertainment business. They are also introduced to entertainment licensing concepts and promotional avenues that they can use throughout the other courses in the Entertainment Business program, and in their careers after graduation.