Students Answer the Question, ‘What Would Make ESPN Better?’

Students Answer the Question, 'What Would Make ESPN Better?'

The recent ESPN Innovation Bowl is a great example of one of the many ways Full Sail University and ESPN collaborate on projects that give students the opportunity to pitch their ideas to real industry executives. The premise for the Innovation Bowl was a simple one: students had to answer the question, “What would make ESPN better?”

A couple of months and a few rounds of presentations later, Sports Marketing & Media online student Anastasia Banks was named the winner of the competition. Her concept, ESPNMe, is a social media hub built exclusively for sports fans. Anastasia came up with the idea after seeing friends on her Facebook feed get frustrated with all of the sports-related comments they were reading.

espnme-anastasia banks

ESPNMe

“I thought it would be so nice if I was on a social network for sports fans and nobody would ever complain about me talking about sports,” says Anastasia.

Besides the standard social networking features like profile pages and walls to write on, ESPNMe features a few extra apps catered specifically for the sports fan. The Watch Group app allows fans to look up sports bars in any given city and see where fans of their favorite teams gather to watch games, and the Tailgating app lets users plan group tailgating activities and grocery lists on the site before meeting up at the game. ESPN executives praised Anastasia during her final presentation for coming up with original app ideas that they haven’t seen before.

“My goal is to work in the industry and I look at ESPN as being the mecca of sports marketing and media, so I saw this as a potential opportunity to get a direct connection to the brand,” says Anastasia, who is scheduled to graduate in 2015.

Entertainment Business Master’s student Dario Sanchez came in second place with his app idea called The Strategist, which gives sports fans the chance to guess what they think is going to be the next move in a specific game. It’s not a game, but rather an interactive real-time app, where users guess the strategy during live events.

“People get involved with sports in a very emotional way, it drives passion and emotion and all this excitement,” says Dario. “So I thought of an application that can drive the audience to be more involved in the game.”

What do you think of ESPNMe and The Strategist? Would you download them? Let us know in the comments below.

Comments

  • Edward “Cipher” Oliveria

    ESPNMe sounds like an amazing app, definitely something for the die hard sports fan. Although, The Strategist seems more like the app i would use because it allows you to interact with the live sporting event.

    • Amaury

      Totally agree with you. It’s a cool app to those sports fan.

  • Benito Ikeda

    I believe both apps seem to catch the escence of sport fans. With the strategist app, people could “relieve” it’s obsession or mania to be the coach of their favourite team….. The information generated from both apps could be really useful to develop other connection plans with sport fans.

    • Jihyung Kim

      Cool! Right! I’m also Big sports fan! So very glad to hear about the app!

  • Guest

    Afer some thought here it goes…

    Apps are great. But, there will always be new applications being made to do the same thing.

    What if?

    What if I could watch ESPN and earn points. Every time my comment got shared on FIRST TAKE, or another popular show I got points.

    These points would then lead to me getting free t-shirts, promo items, and if I get enough points I may even be rewarded as the “BIGGEST FAN” and actually get to meet the different moderators and other individuals who are on the show.

    If I knew that watching ESPN could get me points and even lead to me getting a scholarship in the field of sports marketing, sports management, audio, film (as long as there is a relationship to the sports field) and things of that nature then I would watch every day and never miss a beat.

    In this day and age it is about what we can do for the consumer. Not just what they can do for us.

    You can call it the “SCOREBOARD” or something of that nature. Fans earn points, rewards, gifts, and so much more just from watching their favorite shows. Answering questions being asked by commentators on different shows and so much more. Just imagine a kid that earns a million points over a year and gets to run out with his favorite team in the NFL. That would be an experience like none other.

    I think this level of interaction would change the game as we know it and see it. There could be other ways to reward points such as “best NFL watch party of the week,” “Most creative fan costume,” and the ideas are endless.

    You please the customer and shape their lives, and you will forever have a fan no matter who comes along and tries to create another “ESPN-ish” company.

    -Alex Hanse

  • Guest

    Afer some thought here it goes…

    Apps are great. But, there will always be new applications being made to do the same thing.

    What if?

    What if I could watch ESPN and earn points. Every time my comment got shared on FIRST TAKE, or another popular show I got points.

    These points would then lead to me getting free t-shirts, promo items, and if I get enough points I may even be rewarded as the “BIGGEST FAN” and actually get to meet the different moderators and other individuals who are on the show.

    If I knew that watching ESPN could get me points and even lead to me getting a scholarship in the field of sports marketing, sports management, audio, film (as long as there is a relationship to the sports field) and things of that nature then I would watch every day and never miss a beat.

    In this day and age it is about what we can do for the consumer. Not just what they can do for us.

    You can call it the “SCOREBOARD” or something of that nature. Fans earn points, rewards, gifts, and so much more just from watching their favorite shows. Answering questions being asked by commentators on different shows and so much more. Just imagine a kid that earns a million points over a year and gets to run out with his favorite team in the NFL. That would be an experience like none other.

    I think this level of interaction would change the game as we know it and see it. There could be other ways to reward points such as “best NFL watch party of the week,” “Most creative fan costume,” and the ideas are endless.

    You please the customer and shape their lives, and you will forever have a fan no matter who comes along and tries to create another “ESPN-ish” company.

    -Alex Hanse