Earlier this month, students in the Sports Marketing & Media program’s History of Sports Media course got the chance to attend an AirTran NBA Summer League game at the Amway Center between the Boston Celtics and Detroit Pistons.
The class got to talk to Orlando Magic staff about their career experience and job responsibilities, and then got to watch a match-up between rookies on the Celtics and Pistons. The general public is usually not invited to attend these summer league exhibition games, but Magic representatives let the class stay and watch.
“We got to see a lot of players who had just been drafted and were fighting for a roster spot,” says Kathryn Stuart, the History of Sports Media Course Director. “They also got to meet the coaches and other executives who were there to watch, like Dee Brown, Tyronn Lue, Brian Hill, and Doc Rivers.”
The History of Sports Media course – which serves as an introduction to the cultural relationship between sports and media – often takes local field trips so students can get a real-world look at the industry and have the opportunity to network with potential future employers. Another recent trip included a visit to the Golf Channel headquarters to tour the studios and watch a panel discussion about the golf industry in Central Florida, which was moderated by Sports Marketing & Media Program Director Josh Mora.