Rock ‘n’ Roll! Hard Rock’s 40th Anniversary Memorabilia Tour Bus rolls into Full Sail

The music will live on forever – but it’s also pretty cool to catch a glimpse of the clothing, studio gear, and miscellaneous memorabilia that was there at the time. To celebrate the company’s 40th anniversary, Hard Rock has launched a cross-country Memorabilia Tour to showcase some of the top pieces selected from a priceless 73,000+ memorabilia collection.

Students were able to walk through the traveling exhibit and see a variety of iconic and historic memorabilia pieces, including handwritten John Lennon lyrics, Michael Jackson’s “Beat It” jacket, Madonna’s “Like A Virgin” dress, handwritten letters and notes from the rock royalty such as Nirvana frontman Kurt Cobain, U2 singer Bono, and George Harrison, and more. For those looking for something a little more current, the Hard Rock Tour Bus also featured items such as a dress worn by Katy Perry and a skateboard that belonged to current teen superstar Justin Bieber.

Hard Rock International’s in-house rock historian, music and resident memorabilia expert Jeff Nolan was also on-hand to give students an oral history of Hard Rock and show off some cool tidbits of rock history. During his presentation in the Entertainment Business Auditorium, students were able to take a look at other notable items that Hard Rock houses in their locations around the world, including the phone booth from CBGB’s, a high school yearbook photo of the Doors’ Jim Morrison, and more.  Students also learned about the free Hard Rock 40th Birthday Bash concert in downtown Orlando later that week, featuring performances by Everclear, Tonic, Collective Soul, DMC, and more.