Recap: IBM Design Visits Campus

Recap: IBM Design Visits Campus

On August 25 Full Sail and Career Development welcomed Maria Elavumkal, head of global recruiting for IBM Design, IBM’s internal design firm and consultancy. The presentation included an overview of the history of IBM as well as new branding initiatives the company is looking to implement as part of their mission to put the user at the center of their products.

“We have to keep up with the growing global market, and that’s why IBM Design was created,” said Maria. “It’s marketing, it’s function, it’s form. The focus is all about the client experience.”

In the future, the company will focus on consolidating their software offerings and app development. The company has built open, collaborative workspaces all over the world to house an influx of new employees. Maria said that the company is looking to hire 1,000 new designers over the next few years, and most of the new hires will come straight out of college.

Millennials make up 36% of the U.S. workforce this year and will make up 50% of the global workforce next year,” she said. “Their expectations are much different than generations that came before. They’re looking for something that provides a flawless user experience. We’re trying to make a huge cultural shift within the company and we’re looking to hire people who are excited about it.”

You can learn more about IBM Design by visiting their website.

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