Prior to his show at Orlando’s Plaza Live Theatre last week, rapper/producer G-Eazy stopped by campus to speak to students about his struggles and successes in the music industry. A packed classroom (plus online students watching the live stream) listened intently as Music Business Course Director Israel Vasquetelle asked G-Eazy about his music and his brand.
“My philosophy with content is that it’s not as much about the budget as it is about the idea,” G-Eazy told students as he talked about some of the music videos he’s released to support his singles. “The actual idea is what you can’t buy. You just need to make a video worth talking about.”
It’s been a good year for the Bay Area-based rapper, who told the crowd that he used to sell his mix tapes out of his backpack. His latest album, These Things Happen, hit #1 on the Billboard Rap and Hip-Hop charts. He was named one of MTV’s Artists to Watch earlier this summer, he just released a new track with French Montana, and he’s currently on a sold-out nationwide tour in support of the new album.
Students took advantage of the Q&A session by asking G-Eazy about his management, his partnerships, his creative ideas for his videos, and how he overcame his challenges.
“You couldn’t tell me that I wasn’t going to be a star,” he said.
After the lecture, G-Eazy stuck around to sign autographs, take photos, and invite everyone in the classroom to his show later that night. His visit to campus was organized by the Entertainment Business and Music Business departments, who worked with Entertainment Business grad Ethan Curtis and Plush Studios.