Music has always played a significant role in most things Disney (we’ve all got at least a few of the tunes featured in some of their classic animated features permanently drilled into our heads), but Radio Disney has far surpassed one single avenue of youth-targeted hit radio.
Since its launch in 1996, Radio Disney has broadcasted music and other content aimed at children and young teenagers, including songs from various cartoon shows and movies, pop artists like Christina Aguilera and Aaron Carter, and Disney Channel-related artists like Hilary Duff, Miley Cyrus, the Jonas Brothers, and more.
Full Sail recently welcomed Radio Disney Studio Manager Michele Bastone to campus to talk to students about the operations of the Walt Disney Company subsidiary, as well as share her insight from her 20-year career in broadcast media. In addition to her work with Radio Disney in Orlando, Bastone has also worked as the Regional Sales Director with Lincoln Financial Media’s two radio stations in Miami and at WJNO Radio in West Palm Beach.
During her classroom presentation, Bastone spoke about her responsibilities as a Studio Manager, spoke about the growth of the company (including how different branches such as online streaming and subscription radio services such as XM Satellite Radio and Sirius Satellite Radio have altered the scope of how Radio Disney reaches its core audience), and also offered up tips for students looking to break into the field of broadcast to start their careers.