The prospect of Google buying any company is enough to make headlines, and a new rumor circulating suggests that the Internet giant is in negotiations to pick up the popular gaming site Twitch. While it might not be a household name on the scale of YouTube, the service offers a similar streaming video resource dedicated to gaming.
Twitch launched in 2011 and is home to proprietary livestreams of people from around the world playing through video games old and new – sports games, first person shooters, MMO’s, and more. Twitch viewers can watch clips from top players to learn gameplay strategies, discover secrets, or just to get a preview of a new title before buying it.
While the service may seem to appeal to a niche group, Twitch boasts 45 million visitors each month, positioning it as one of the most popular sites to emerge in recent years. The players that stream their game videos also pull in a profit from subscribers, making a potential Google acquisition an interesting prospect for e-sports competitors – especially when you factor in their ownership of YouTube.
But what do you think? Should Twitch stay independent, or would a Google/YouTube merger help to increase the legitimacy of gaming as a professional outlet?