One of last week’s most-talked-about stories was the rumor that Apple is set to announce its acquisition of Dr. Dre’s audio company, Beats Electronics. The alleged purchase price: 3.2 billion dollars. Yep, billion. And while it hasn’t been officially announced yet, tech websites and business writers are all over the potential transaction. They’re all speculating as to why Apple is willing to pay so much money for Beats: The headphones? The marketing power of the ‘Beats’ name? Or is it some other cool potential product we don’t know about yet?
Whatever the reason is, if and when the deal is announced this week, it’s definitely going to be huge news. What do you think: Is Apple spending too much money on this purchase, or are they making a sound investment?
Tell us why or why not in the comments below.