Geography has long been the plight of concert-goers in Central Florida. While the area does get its fair share of national acts, many tours exclude cities like Orlando (and sometimes the entire state of Florida) when routing their treks. And when it comes to the more prominent American music festivals such as Coachella, Lollapalooza, and Bonnaroo, fans need to be prepared to travel quite a distance if they hope to join the crowd.
But it looks like all of that is about to change this fall with Orlando Calling. Full Sail recently welcomed Co-Founder Paul Lovett to campus to talk to students about the two and a half year process or organizing the two-day festival (scheduled for November 12 and 13 in Citrus Bowl Park). Put together by Festival Republic (the UK promoter behind the esteemed Reading & Leeds Festival), Orlando Calling’s line-up includes artists such as the Killers, Kid Rock, Bob Seger & the Silver Bullet Brand, the Raconteurs, Pixies, the Avett Brothers, the Roots, Blake Shelton, and more.
During his presentation in the Full Sail Live Venue, Lovett shared details of his career and spoke about his own event and retail management company Incognitus. Festival Republic Social Media Manager Kevin Brown was also on-hand to share how important a role channels such as Facebook and Twitter will play in the overall plan for Orlando Calling. Lovett and Brown also guided students through the evolution of the festival, detailing the obstacles and challenges that they faced in developing the concept from its earliest stage. Students were also given information about volunteering at the festival, as well as internship opportunities (many of the interns involved in Orlando Calling so far are Full Sail students).
Following the presentation, Lovett and Brown engaged directly with students during an open Q&A session and a meet-and-greet opportunity in the lobby of Full Sail Live.