On-Demand Music Service Grooveshark Visits Campus

Grooveshark’s mascot Pickles – neither grooving, nor a shark. Discuss.

Grooveshark has come a long way since its humble beginnings in 2006, when three University of Florida undergrad students founded the music download service in Gainesville, Florida. Since then, the company has become an international online music streaming service/search engine, with more than 17 million users and between 50 to 60 million songs streamed per month.

The Grooveshark staff has consequently expanded to over 70 team members, and the core of that group – including Creative Director/Co-Founder Josh Greenberg and Vice President of Music Industry Relations and Business Development/Full Sail grad Aaron Ford – recently visited campus to talk to students from the Web Development & Design, Game Development, Recording Arts, Music Business, and Entertainment Business programs about the company, its history, and its plans for the future.

Answering questions from students in the Entertainment Business Auditorium throughout the lecture, the Grooveshark presenters shared stories about the trials and tribulations that the site went through in its earlier stages. They also shared some insight about how their business plan has evolved over the years, how they’ve dealt with legal copyright issues that they’ve come across, the company’s philosophy and culture, and their plans to incorporate more elements of social networking in future incarnations of the site.