Music Business Students Take a Tour of the Plaza ‘Live’ Theatre

Music Business students in Full Sail’s Concert Management and Publicity course recently took a behind-the-scenes tour of the Plaza “Live” Theatre, one of Orlando’s largest music venues.

Originally constructed in 1963 as Orlando’s first two-screen movie theater, the Plaza Theatre offers a wide range of concerts, comedians, stage productions, and cultural events on both a local and national scale. During the course of their visit, students were able to learn more about the operations of the building and see the different rooms in the venue. The Plaza has hosted a variety of acts in recent years, including Michelle Branch, Tom Green, Styx, Peter Bjorn and John, and Bryan Adams. Technical Director/Full Sail Show Production and Music Business graduate Adam Taylor walked students through the building and answered their questions about the technical requirements necessary to run a show on one of the venue’s two stages.

In the Concert Management and Publicity course, students learn how to develop and execute an artist’s tour and production management. They also explore topics such as public safety guidelines, contract riders, unions, staff and equipment booking, and the daily execution of tour schedules.