Earlier this month, Sports Marketing & Media Program Director Josh Mora accompanied four Full Sail students to ESPN’s headquarters in Bristol, Connecticut, for the ESPN Bristol Initiative, an immersive, five-day experience that gave the attendees an up-close look at ESPN and its sports coverage.
The students – Brandon Blackwell (Show Production), Laura Calcagni (Film), Dan Coury (Sports Marketing & Media), and Reese Downing (Entertainment Business Master’s) – spent the first few days meeting with ESPN personalities and employees and learning how technology and design contribute to ESPN’s coverage. They had a full tour of ESPN’s campus and on one morning, helped produce college football cutting highlights that ended up making it to air.
After getting acquainted, the students were presented a case study challenge and were given 24 hours to come up with their answers. “They were given a hypothetical situation that asked them to consider a variety of questions based on things that they had observed, and apply them to a situation that would better ESPN’s coverage of a certain event,” says Josh.
Their case study presentation, given to a dozen ESPN director-level reps, was a success, but the group did have some questions for them, which the students are bringing back with hopes of getting help from other Full Sail students. On Monday, November 5 at 3 p.m. in the Entertainment Business Auditorium, the student group will go over their case study for the other students who interviewed for the ESPN Bristol Initiative. Those students will then be given two weeks to come up with answers and will present later in November.
Any Full Sail student is welcome to attend the presentation; the group will also be sharing a slideshow of their visit. “Anybody who wants to know what it’s like to go behind the scenes at ESPN will enjoy this presentation,” says Josh, “along with anyone who is interested in working on one of these events in the future.”