Grads and Students Help Produce the 2014 Smashington Music & Art Festival

Grads and Students Help Produce the 2014 Smashington Music & Art Festival

Full Sail Entertainment Business grad Wyatt Becker (better known as Dizzle Phunk) is half of Soul of Da City, a local entertainment group dedicated to promoting Orlando’s vibrant underground arts scene. One of their biggest events is this weekend’s second annual Smashington Music & Art Festival, an all-day celebration of music, culture, and art that will bring more than 60 local artists and musicians together.

“Smashington is a cultural marketplace where we hope to expose the city of Orlando to underground artists,” says Dizzle. “People don’t always have the opportunity to be in the right place at the right time, but everyone here gets seen in the same day.”

Smashington’s lineup include bands, MC’s, singer/songwriters, visual artists, and more, including Dizzle Phunk himself, who performs with the groups American Jesus and Family Gang. Entertainment Business Master’s grad Connor Smith‘s company Studio 18 is providing the sound equipment for the three stages.

Dizzle and his partner have been promoting the event for several weeks, and recently had some help from a group of Media Communications students, who offered up their marketing ideas and strategies for getting the word out. A handful of other students will volunteer at the festival, helping out with parking, ticketing, and other tasks.

“There are so many great musicians, artists, filmmakers, and more that students can come out and see [at Smashington],” says Dizzle. “It’s a great place to have a good time, meet local people on the scene, and expand your network. If we can get everyone on the same page, it’s only going to help make the city’s culture grow.”

The Smashington Music & Art Festival is Saturday, May 10, from 2 p.m. to 11 p.m. at the Discount Music Center at 3301 Gardenia Ave. in Orlando. Tickets are $10 in advance and $15 at the door. Visit soulofdacity.com for more info.

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