Grad Matt Goodwin: Providing Global Digital Strategy to Cisco, Intel, Gap, Inc., and More

Grad Matt Goodwin: Providing Global Digital Strategy to Cisco, Intel, Microsoft, and More

Full Sail grad Matt Goodwin is a Senior Account Executive at webcasting and online events software company INXPO, where he sells virtual event services and develops digital strategy for companies like Gap, Inc. and Cisco. That wasn’t always his role with the company though – he was originally hired in 2009 as an engineer in the company’s webcasting department, in part because of his previous audio experience on national commercials  and the Audio Engineering and Entertainment Business degrees he earned from Full Sail.

While working as a webcasting engineer at INXPO’s Chicago office, Matt was also finishing up his Entertainment Business Master’s Degree through Full Sail’s online program.

“In the Webcasting Department I was working with Fortune 100, government, and media publishing companies, and [the company] realized I was much more than just a webcaster,” says Matt, “so they moved me over to the account side, where I’ve been ever since.”

INXPO uses their proprietary software as a service to help set up and host virtual meetings and events for companies – events include anything from a small online product training portal to a global sales meeting with more than 20,000 worldwide attendees. Matt – who now works remotely from Silicon Valley – negotiates contracts for the available platforms for each client he represents, then works with them to establish a digital communications strategy that make user experience and engagement as successful as possible during each event.

“When I come into these [client] situations, I use a lot of what I learned from Full Sail,” says Matt. “Contract negotiation, client management, customer service. My job is like an amalgamation of the different pieces we learned in the Entertainment Business Master’s program and other degrees.”

Matt is currently pursuing his PhD in Information Systems & Technology Management, with a specialty in Social Business Platforms, and he’s writing his dissertation about management’s adoption of online technology and virtual events. It’s a career he’s grown passionate about, and one he hopes to continue to excel in for years to come.

“Architects from Intel are calling me direct about strategy and development in this industry,” says Matt. “It’s kind of surreal to think 6, 7, 8 years ago I was sitting in class daydreaming about how I was going to get this to spot. Now I’m here.”

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