Full Sail Presents at This Year’s ProMaxBDA Conference

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Full Sail’s Bill Galbreath was in California earlier this month, speaking during the Creative Educators Forum at the annual ProMaxBDA Conference. The Design & Technology Education Director was invited along with David Saperstein from ESPN to share a case study about Full Sail and ESPN‘s partnership.

ProMaxBDA is the international association for entertainment marketing professionals, and its annual PromaxBDA: The Conference brings big names together to discuss how marketing plays a role in monetizing media.

“We shared how schools and industry can work together,” says Bill. “We have a really different partnership with ESPN and we presented that model to educators.”

Besides presenting, Bill was able to attend a Q&A with Charlie Sheen, watch Betty White receive a Lifetime Achievement Award, and check out displays of all of the best motion graphic marketing pieces and show opens that were created last year. (Two of his favorites: Magic City and Game of Thrones).

“We go to these conferences to make sure our classes are reflecting trends,” says Bill. “So when our graduates finish school, they have a competitive advantage.”

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