Filmmaking & LED Streetlights, GoPro Brand Content, and More [Weekend Reading List]

The Viral Success of The Beatles, The Color Project, and More [Weekend Reading List]

We take the weekends off from posting to, so in our absence, we’re leaving you with a few other great reads to check out on Saturday and Sunday. If you’ve got your own favorite story, share it in the comments below.

How LED Streetlights Will Change Cinema
The government of Los Angeles has made a recent switch to LED bulbs for their street lights. It may not sound like news, but the results have had an impact on the visual landscape of the filmmaking capital. This article showcases the dramatic differences in the city’s signature nighttime look, and how it will change the rules for cinematographers working after dark. –James

GoPro Might Have the Best Brand Content Around
This article takes a look at the video content strategy that has made GoPro a successful brand on YouTube. The story comes after this week’s release of GoPro footage from the nail-biting Felix Baumgartner Red Bull Stratos space jump. Check out that incredible video below. –Amy

Steve Wozniak: Apple Should Make an Android Phone
In this interesting Wired interview with Apple co-founder Steve Wozniak, the iconic developer talks about Apple’s dedication to quality, the plausibility of the movie Her, and — most shocking — his suggestion that Apple should offer an Android product. He asks: Why not be in both markets? –Christine

27 Tiny Animals That Will Warm Your Heart Today
Since Punxsutawney Phil saw his shadow on Groundhog Day, we have six more weeks of winter. These little critters will warm your heart and at least make you smile! –Liz