ESPN has become a successful and iconic company not just because of its in-depth, global coverage of all things sports-related, but also because of the attention and innovation that the cable television network has brought to the way that it represents itself as a brand. Since starting in Bristol, Connecticut in 1979, ESPN has expanded its reach, with network offices located across the country and an international division reaching satellite markets worldwide.
Full Sail recently hosted David Saphirstein (ESPN Director, Creative Technology) in a guest lecture and presentation held inside the Full Sail Live Venue. As the former Creative Director at ESPN’s Bristol branch, Saphirstein managed the design and animation for properties including NFL, NASCAR, Baseball, Football, College Basketball, Golf, Tennis, and ESPNEWS. Saphirstein has since relocated to Florida and played a pivotal part in the implementation of the Full Sail University Sports Lab powered by ESPN here on campus.
Before an audience of students, staff, and faculty, Saphirstein spoke about the creative process behind ESPN, including the evolution of the network’s logo and graphics, the development of the ESPNEWS look, the management of network’s brand, and the inspirational environment that has helped their creative team continue to deliver the ESPN experience to the masses. Throughout his presentation, Saphirstein showcased commercials, promotional spots, graphics, and other forms of media that have spanned the network’s history.
Following the lecture, Saphirstein engaged directly with the audience during an open Q&A session.